Russian TV advertising: influencing perception and manipulating consumer consciousness
نویسندگان
چکیده
منابع مشابه
Manipulating Consciousness
Manipulation of the effects of consciousness by external influence on the human brain is considered in the context of the nonlinear dynamical modeling of interaction between automatic and conscious processes. In previous papers [1,2] an approach to nonlinear dynamical modeling of interaction between automatic (A) and conscious (C) processes in the brain was presented. The idea is to use quatern...
متن کاملTV-Broadcasting Competition and Advertising
We analyse the rivalry between two TV-channels competing both on the market for audience and the market for advertising. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV-viewers will have to attend at equilibrium. Finally, we examine how a government’s regulation of this quantity will affect programs’ selection by the channels. CORE, ...
متن کاملAdvertising and Consumer Memory
The paper explores the idea that advertising interferes with consumers’ memories of product experiences. We consider a two-period model where a monopolist sells an experience good to a buyer who may only imperfectly recall her first period experience. When advertising activates memory, it enables learning and may induce the buyer to try out the good initially. Moreover, while costly advertising...
متن کاملTrade Agreements and Direct-to-Consumer Advertising of Pharmaceuticals
There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA. Some provisions explicitly mention DTCA; others enable foreign investors to seek compensation if ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Тренды и управление
سال: 2021
ISSN: 2454-0730
DOI: 10.7256/2454-0730.2021.1.34689